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The 3 S’s – ease, sociability, and security – are a great base for almost any dating internet site. So just why does it feel like countless web sites are mysteriously missing out on all of them using their business ideas?

Type LikeBright, an innovative new dating site started in Seattle whose goal is to purge deception through the internet dating world. It is a tall purchase, but Ron Lai, Sonya Lai (yes, they truly are siblings), and Nick Soman tend to be determined to fulfill it. The trio satisfied while their studies at Harvard, and chose to receive LikeBright this present year within the TechStars, a company that calls alone the „number 1 startup accelerator around,“ plan in Seattle.

Their particular objective, as told Aislyn Green of TechFlash.com, isn’t really difficult: „LikeBright is a TechStars Seattle startup working to create dating simple, personal and safe for ladies.“ Ladies every-where – and plenty of guys – complain regarding insufficient depend on and rampant sleeping that plagues online dating sites. For some, its become these types of difficulty that they’ve given up on online dating altogether in support of going back to the conventional types of matchmaking they’d when denied, like fulfilling through friends or at social events. LikeBright is designed to fight this issue by „building a dating layer on Facebook to help women fulfill individuals through the folks they believe.“

The determination for LikeBright originated personal experience. Sonya was pushed by an aspire to help their female pals browse the sometimes-dangerous field of online dating, and wanted to put focus on the issues, often disregarded, that women worry about regarding looking for really love using the internet. Ron, a regular tourist, ended up being encouraged to create a site that met his nomadic requirements, and Nick learned associated with value of meeting a romantic date through somebody you trust when women pal introduced him to his sweetheart.

Before making the site, the trio carried out 50 live interviews with women that wanted to share their encounters with online dating sites. The replies they received varied through the hilarious for the horrifying, like „every little thing seemed great. After which he questioned myself basically smoked meth“ and „he had been 11 and that I had to drive him home. He had walked the whole way anywhere.“ Determined that the globe lacked a dating web site that leaves women initially, LikeBright was created.

LikeBright is invested in creating a host built on the 3 S’s. Joining the site is easy: it takes 30 seconds to sign up via Facebook Connect. The site promotes sociability by offering consumers a social context for your singles they see and allowing them to interact with pals – attached or otherwise not – on the internet site. And it’s really secure: females are able to use LikeBright anonymously, and each and every guy on the internet site is vouched for.

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