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The 3 S’s – comfort, sociability, and protection – tend to be a solid base for just about any dating website. So just why will it look like countless internet sites tend to be mysteriously missing out on them using their company programs?

Insert LikeBright, a fresh dating website established in Seattle whose goal is to purge deception through the online dating sites scene. It’s a tall purchase, but Ron Lai, Sonya Lai (yes, they are siblings), and Nick Soman are determined to slutty girls near meet up it. The trio satisfied while studying at Harvard, and made a decision to found LikeBright this current year included in the TechStars, a company that calls alone the „#1 business accelerator in the arena,“ plan in Seattle.

Their own goal, as explained to Aislyn Green of TechFlash.com, isn’t complicated: „LikeBright is actually a TechStars Seattle business trying to create matchmaking simple, personal and not harmful to ladies.“ Women every-where – and plenty of men – complain regarding insufficient rely on and widespread sleeping that plagues online dating services. For a few, its come to be these problematic that they’ve given up on online dating entirely in favor of returning to the conventional methods of online dating they’d once denied, like meeting through friends or at personal events. LikeBright aims to fight this issue by „building a dating layer-on Twitter to greatly help females satisfy men and women through the folks they trust.“

The determination for LikeBright came from personal expertise. Sonya had been pushed by a desire to assist the girl female pals navigate the sometimes-dangerous realm of online dating sites, and planned to spot increased exposure of the problems, typically ignored, that ladies value regarding trying to find really love on the web. Ron, a frequent traveler, had been prompted to produce a site that found their nomadic requirements, and Nick learned of the value of satisfying a night out together through somebody you rely on whenever women buddy introduced him to his gf.

Before constructing the site, the trio conducted 50 alive interviews with women that desired to share their experiences with online dating. The reactions they received varied from humorous towards horrifying, like „every little thing felt great. After which he requested me personally basically smoked meth“ and „he had been 11 and I also had to drive him residence. He previously walked completely anywhere.“ Determined that globe lacked a dating site that throws ladies very first, LikeBright was given birth to.

LikeBright is actually devoted to producing an atmosphere built on the 3 S’s. Joining your website is not difficult: it will take half a minute to register via myspace Connect. The website promotes sociability by providing users a social context when it comes to singles they see and letting them connect with friends – connected or otherwise not – on the internet site. And it is secure: females are able to use LikeBright anonymously, and each man on the website is actually vouched for.

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